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By Lauren Coleman-Lochner and Allison Abell Schwartz. July 24, 2009 (Bloomberg) Warren Buffett, whose market acumen spurred countless Americans to take their first steps as investors, is taking his insights to the online playground. The billionaire will tutor tots about finance in an Internet cartoon series scheduled to start this year or early next, producers A Squared Entertainment LLC and Time Warner Inc.’s AOL said in a statement. Martha Stewart, model Gisele Bundchen and the late astronomer Carl Sagan will also appear in their own series.
Buffett’s character will host the “Secret Millionaire’s Club,” where kids “have adventures in business and learn financial lessons,” the companies said. The chairman and chief executive officer of Berkshire Hathaway Inc. came up with the idea and title himself, said A Squared co-President Andy Heyward, who produced movies for Buffett’s annual meetings.
Quoting Mr. Buffet: "If we can get through to some young people, say it's better to be ahead of the game than behind, watch out for credit cards, most important message is the best investment you can make is in yourself. Teach them if something is too good to be true it probably is. So if they learn those things the easy way through these stories early on it may save them learning the hard way later on."
“These are A-plus players,” Heyward said in an interview. “If you’re going to teach somebody, a kid, about financial literacy, who could be better than Warren Buffett?”
Buffett and Stewart even appeared at an AOL employee meeting today to promote their series.
The 3-to-5-minute episodes will be introduced on AOL sites and then carried elsewhere, according to Los Angeles-based A Squared. The new children’s entertainment company is in talks with additional celebrities, Heyward said.
In “Little Martha,” a working title, a 10-year-old Stewart runs an event-planning company from her “tricked-out treehouse.” Stewart founded Martha Stewart Living Omnimedia Inc., which produces television shows and magazines, and licenses crafts, food and home goods. In “Gigi & The Green Team,” Bundchen is a “supermodel by day, superhero protector of the environment by night.” Sagan’s series “Kosmos” is based on his “Cosmos” television series...MORE...
